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There is growing debate as to whether reputation risk is a unique risk type or is it a consequence of other risks. So, for examples, in banks, the major risk types are credit market and operational. If the Bank has been able to properly manage these risks, then it is unlikely that it will have significant impact due to reputation risk. Taking a few examples to prove this point. 1. Employees are posting negative blogs about the Bank resulting in reputation damage. If the Bank manages it people risk (part of the operational risk category), then employees will not be posting such negative blogs. Making and keeping employees happy is part of people risk management and part of good human capital management. 2. Negative news about a bank results in run on the Bank. This again is viewed by many as part of poor reputation risk management. They believe that if Bank is not able to take corrective measures to play down the negative news, it snowballs into large scale withdrawals of funds by customers and possible creditors/investors. Another way of viewing this risk type is that the internal processes for media management are not good enough to manage reputational damage. Good media management action plan is part of the overall operational risk management framework.